November 2020 TOK Essay Prescribed Title #2 RLE – Photographer of China’s cultural revolution

Article: Li Zhensheng: Photographer of China’s cultural revolution https://www.bbc.com/news/world-asia-china-53174079 Li Zhensheng realized that he could photograph the Chinese Cultural Revolution if he pretended to take the role of a state-friendly photographer. As a result, he was able to take thousands of sensitive photographs of the Cultural Revolution that he would Read more…

November 2020 Theory of Knowledge (TOK) Essay Prescribed Title #2 RLE – the placebo effect

“Conventional medical wisdom has long held that placebo effects depend on patients’ belief they are getting pharmacologically active medication. A paper published in the journal Pain is the first to demonstrate that patients who knowingly took a placebo in conjunction with traditional treatment for lower back pain saw more improvement than those Read more…

November 2020 Theory of Knowledge (TOK) Essay Prescribed Title #2 RLE – “Wild Health” Ad for Coca Cola (Coke Zero).

Marketing research shows that soft drinks with “diet” in the name are not that popular with male consumers because they associate the word with food / drinks for women. Marketing / advertising RLEs can work with Prescribed Title #2 because they frequently involve someone in product development or marketing departments Read more…