Dos Equis “Some People Know More than You.”
The ad below conveys many layers of information / knowledge to the reader. Some of these are helpful and some of these are not. This text is part of an extremely successful (and very sexist) ad campaign. Consider the following questions:
- To what extent is the ad helpful in communicating knowledge about gender roles in the media?
- To what extent is the ad helpful in communicating knowledge about the product?
- To what extent is the ad helpful in communicating knowledge about the target audience?
- To what extent is the ad helpful in communicating knowledge about the dangers of alcohol consumption?
You could look a layer deeper and take a look at what research has been done on this ad campaign or similar ones.
