Marketing research shows that soft drinks with “diet” in the name are not that popular with male consumers because they associate the word with food / drinks for women.

Marketing / advertising RLEs can work with Prescribed Title #2 because they frequently involve someone in product development or marketing departments asking a “What if” question and trying something new.

Consider what can be understood about marketing, consumers, gender, etc. in this RLE as a result of someone asking “What if” questions.