Some advertisements rely on credibility – for example toothpaste ads that state that 9/10 dentists recommend the brand being advertised. Other ads may use the power of a particular brand to try and persuade the audience to purchase a product.

  • How does the ad use credibility to achieve its goals?
  • How does the ad use power to achieve its goals?
  • Does the ad rely more on credibility or power to achieve its goals?
Burger King ad